PROJECT KINESIS
Client
Duration
Role
People
To design a simple, vision aligned website for Kinesis Lab that reflects its innovative approach to automotive and product design.
and then
and these are the condensed insights
Researchers interviews
and then
User Personas
Aarav Menon (22)
Mdes , student
Goal
To find research
opportunities and showcase student projects. Find out what is required to be part of the lab
Frustrations
Gets lost in the websites; can’t find where to apply or contact mentors.
Needs
A visually engaging, story-based layout showing ongoing projects and how to join.
Quote
“I want to see real student work, not just text walls.”
Nivedita Rao (35)
Researcher
Goal
To manage and present ongoing research projects clearly and independently.
Frustrations
Has to rely on developers to update content; project info is scattered across multiple platforms.
Needs
A structured, searchable system for projects and publications with simple upload tools.
Quote
I wish I could update my lab page myself and see all my work in one place.”
Rohan Sharma (38)
Design Lead
Goal
To identify potential collaborators and talented students for internships.
Frustrations
Lab websites often lack clarity on expertise and make it hard to contact the right person.
Needs
A crisp overview of research themes, applied outcomes, and a direct contact option.
Quote
“I just want to know what you’re good at and who to reach out to fast.”
and then
brainstorming
several solutions have been done for flow of information of the home page which has the potential to solve the problems faced by
all of the stake holder
of which two have been finalized
FInal infomation architecture
lo-fi
several lo-fi wireframes have been made and the following are the final ones
UI and branding
the font and the colors have been picked so it matches with the vision of the LAB
chosen colour pallate
high - fidelity
opens the website
hmmmmm, nice work ,
scrolls down
they covered a lot of
domains , ohhh we are
one of them nice
ahhh thats an
insight !
ohh cool !!!
just the kind of
work i was searching for.
this lab does what it says
thanks much needed
information
moves forword to contact
the lab .
this website has all the info i need ,
which reduced the time between
initiating contact and collaborating
GOOD JOB !!
